The Carrera projct starts from the Brand Equities Analysis in order to design a winning store.
Carrera Temporary store
The duration of temporary stores is generally of two types: Very short: 2-4 wk. or long: 6-12 months. Temporays with a short duration are those set up for important events with high visitor numbers. Long-lasting ones are generally installed in commercial sites where the Brand intends to measure its potential and / or perfect its commercial model.
Interaction with the customer represents the main source of traffic generation on the web and on social networks. The stores offer experiential brand paths through the history of the products, advertising campaigns and testimonials. Virtual and / or physical touch points are located along the route which require active customer participation. Even the sales model can be translated one to one.
The contextualization of the temporary store at the event takes place with the use of graphic elements and the development of limited editions of the product. Externally the envelopes must be visible to attract the consumer. They should not offer advances on their content, but push the consumer into them with small “curious” openings.
Structures are designed has been design to be shipped, assembled and subsequently simply relocated. Installation must be that of plug and play.
The most relevant projects are itinerant. Opening program is a key element of the project. The design phase of the module, layout and merchandising must be anticipated by a first hypothetical exhibition program which will determine some of its constructive and communicative components.
Respect for issues such as eco-sustainability, traceable in the use of used or recyclable / reusable and certified origin materials is now considered “mandatory”.