An innovative concept for new Fedon openings in Madrid

By July 14, 2018 New Opening

ER spa designs the new Fedon concept for Madrid amd Barcellona. ER spa by abandoning the traditional building materials has choosed an aluminum and textile structure with a strong communicative impact.

The whole skeleton of the store is in fact made of the solutions developed by Store Builder, with the support of an external company, leader in fabric fittings.

The choice of this solution for Fedon Madrid has considerable advantages:

  • rapid assembly (and disassembly)
  • lightness and stability of the structure
  • great communicative potential of the walls which are made of fabric and backlit, and allow a continuous updating of the store

Inside the space in Fedon Madrid, the furniture is designed according to the flows and maximizing the visibility of the products, which are the real protagonists. A showcase of excellence that strengthens the international presence of the Brand in high traffic Travel Retail contexts.

The project is perfectly suited to this type of environment, where the speed of execution of the works and the attractiveness of the spaces do make a difference.

Please find here below a video of the pre-assembly of the structure – get a preview of its potential!